BYD Korea said Thursday it will provide its midsize SUV, the BYD SEALION 7, as an official courtesy vehicle for the South Korea tour of Germany’s WDR Symphony Orchestra Cologne.
The orchestra, with a 79-year history, is regarded as one of Germany’s leading broadcast symphony orchestras, known for a broad repertoire spanning Baroque, Classical and Romantic works as well as 20th- and 21st-century music.
The visit is the ensemble’s first in South Korea since 2018, BYD Korea said. The tour begins with a March 5 performance in Busan, then continues to Jinju in South Gyeongsang Province, Gumi in North Gyeongsang Province and Bucheon in Gyeonggi Province, before concluding with a March 11 concert at the Seoul Arts Center in Seoul.
During the tour, the SEALION 7 will be provided to the conductor and guest soloists as their courtesy vehicle. BYD Korea said the electric vehicle is designed for quiet operation and stable driving performance.
The company said the cabin uses double-laminated glass to help block outside noise, and features headrest-integrated sports seats with heating and ventilation designed for ergonomic support and a stable seating feel.
A BYD Korea official said the support is meant to go beyond transportation by accompanying “the artistic journey of world-class artists,” adding that the company will continue cultural collaborations to broaden customer engagement and build trust by showcasing BYD’s brand value and technology.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.