The event, titled "OK Live Concert," represents the trade group's first official cultural project since its founding in 1981. World-OKTA operates about 140 chapters across 70 countries and has focused primarily on supporting Korean businesses abroad and fostering next-generation business leaders.
"K-pop has become a global cultural language that connects young people around the world," an event organizer said.
"We aim to present a new international exchange platform that combines economy and culture on the occasion of our 45th anniversary."
The concert will feature performers spanning multiple genres, including trot singer Song Ga-in, K-pop vocalist Hyolyn, and hip-hop duo Dynamic Duo.
World-OKTA said the lineup reflects its goal of bridging senior business leaders with younger generations through cultural engagement. The organization has positioned the event as a hybrid platform combining live performances with networking programs and brand partnership opportunities.
The trade group said it is exploring the possibility of expanding the concert into a global tour in major cities. Sponsorship and partnership models are also under consideration.
World-OKTA was founded in 1981 to build economic networks among overseas Korean entrepreneurs and support Korean small and medium-sized enterprises seeking international expansion.
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