SK chief to attend at Nvidia's annual AI conference in San Jose

By Kim Na-yoon Posted : March 5, 2026, 10:05 Updated : March 5, 2026, 10:05
SK Group Chairman Chey Tae-won (left) talks with Nvidia CEO Jensen Huang at a  pub in Santa Clara, California on Feb. 5, 2026. Yonhap

SEOUL, March 5 (AJP) - SK Group chairman Chey Tae-won will attend Nvidia's annual GTC conference for the first time slated to be held in the U.S. later this month, according to industry officials.

Chey is expected to meet Nvidia CEO Jensen Huang at the conference to be held from March 16 to 19 in San Jose, where industry leaders, developers, and researchers convene to discuss the latest technological trends.

Chey is likely to discuss broader cooperation on AI infrastructure and relevant issues with Huang, with their meeting coming about a month after their "chicken-and-beer" dinner in the U.S.

GTC, held annually, focuses on artificial intelligence (AI), semiconductors, and computing, while also covering innovations in robotics and autonomous driving.

Industry attention is especially high for this year's gathering, with anticipation for Nvidia's unveiling of its next-generation AI accelerator platform, "Vera Rubin."

The accelerator is expected to use sixth-generation high-bandwidth memory (HBM4), which is expected to foster partnerships with memory-chip makers including SK hynix.

Nvidia is reportedly to have allocated over 60 percent of its HBM4 production for Vera Rubin to SK hynix, with the South Korean memory giant slated to present AI memory technologies and solutions it is developing with Nvidia.

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