The event runs for 17 days starting March 6 and is designed as a participatory program for showroom visitors and their companions, the company said.
Peugeot will also run a guaranteed-win promotion to celebrate the all-new 3008 Smart Hybrid winning two awards in the 2026 Design category.
Test-drive participants will receive a scratch card offering prizes including a 29-inch travel suitcase, the “Peugeot Voyage Luggage,” co-produced by Peugeot and French premium luggage brand Delsey, as well as French premium wine and a wine-glass set, coffee coupons and other gifts.
Peugeot said it expanded its seven-seat family SUV lineup with last month’s launch of the all-new 5008 Smart Hybrid, building a core lineup that includes the 308, 408, 3008 and 5008.
Bang Sil, chief executive of Stellantis Korea, said she hopes the event will give families, couples and friends time to visit showrooms and discover new preferences.
* This article has been translated by AI.
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