Lexus Korea said Thursday it has extended its 2026 “Team Lexus” ambassador agreements with Korea Professional Golfers’ Association players Park Sang-hyun of Dong-A Pharmaceutical and Ham Jung-woo of Hana Financial Group.
Under the renewed deals, the golfers will represent the Lexus brand in marketing activities through December. Park will mark his sixth consecutive year with Team Lexus, and Ham his seventh, the company said.
To support their tournament schedules and training, Lexus Korea will provide its flagship “L Series” vehicles, it said.
The company said the two will also take part in customer-facing programs, including “Amazing Swing” private golf lessons and one-on-one golf mentoring content.
Park is a veteran on the domestic circuit with 16 career wins since joining the KPGA, including two on overseas tours, and ranks first on the KPGA career money list, Lexus Korea said.
Ham has four KPGA wins and won the 2023 KPGA Genesis Award, the company said, citing his steady play and focus.
At the signing ceremony, Lexus Korea President Manabu Koyama thanked Park and Ham for their long-running role with the brand, saying the partnership goes beyond a simple collaboration and is a relationship that inspires both the brand and the players.
Separately, Lexus Korea said it signed a business agreement with the KPGA in February to stage the 2026 Lexus Masters, underscoring its commitment to promoting golf culture in South Korea. The tournament, held for a third straight year since its launch in 2024, will offer total prize money of 1 billion won and run from Oct. 29 to Nov. 1.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.