CONEXPO 2026, held March 3-7 (local time) under the theme “Breaking New Ground,” highlighted AI-based automation and autonomy, electrified equipment and connected data solutions as key technologies for smarter job sites.
Doosan Bobcat set up an exhibit in the West Hall of the Las Vegas Convention Center, showcasing about 30 advanced products including compact loaders and excavators featuring AI, electrification and autonomous technologies. It also unveiled a branding strategy that splits its core compact loader lineup into an entry-level “Classic” and a premium “Pro.”
Park visited the Doosan Bobcat and Doosan Motrol booths and toured displays by global competitors, focusing on the commercialization of AI-driven productivity gains and unmanned technologies.
The newly introduced “Pro” models offer higher power and speed than the “Classic” line. AI features include “Jobsite Companion,” which uses voice recognition to control more than 50 functions, and “Jobsite Awareness,” which detects nearby obstacles and people and automatically slows or stops.
Doosan said its compact equipment is used for varied tasks on job sites where conditions change frequently, unlike heavy machinery used for repetitive work on large sites. Tailored to that environment, Jobsite Companion is designed to help less-experienced operators improve productivity by providing AI guidance comparable to that of skilled workers. The company said it plans to launch the technology this summer, and noted it was named a finalist for CONEXPO’s Next Level Awards.
Park Jeongwon said, “As AI technology applied to construction equipment and job sites advances faster, the landscape of the construction equipment market — which used to place greater weight on hardware capabilities — is changing.” He added, “Based on Doosan Bobcat’s unrivaled data accumulated over many years, let’s deliver differentiated AI technology, present the future of construction equipment and lead the market.”
* This article has been translated by AI.
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