The National Museum Foundation of Korea said Tuesday it will release “2026 BTS X MU:DS Collaboration Merch,” developed with HYBE.
The products were made to mark the release of BTS’ fifth full-length album, “ARIRANG.” The designs take their motif from the patterns on the National Treasure “King Seongdeok Divine Bell,” a cultural heritage item held by the Gyeongju National Museum. Following “2024 BTS Dalmajung X MU:DS,” this is the second series and includes five items: a shoulder bag, card holder, hair clip, hairpin and layered skirt.
The bell is a National Treasure representing Unified Silla and is regarded as a masterpiece in Korea’s history of bronze temple bells. King Gyeongdeok, the 35th ruler of Silla, began the project using 120,000 geun of copper to pray for his father King Seongdeok, but died before completing it. His son, King Hyegong, finished the bell in 771.
The bell stands 365.8 centimeters (12 feet) tall. Its surface features arabesque and lotus bands, as well as carved panels and striking points. Among the most notable elements is a donor figure carved at the center, depicted holding a handled incense burner while floating on clouds, with finely rendered drapery and a solemn pose.
The foundation and HYBE said they developed graphics based on the donor figure and surrounding cloud patterns and applied them across the product designs, giving new use to motifs created by artisans about 1,250 years ago.
Jeong Yong-seok, president of the National Museum Foundation of Korea, called the bell “the essence of our cultural heritage, recognized worldwide for its outstanding beauty and casting technique,” and said he hopes the collaboration will help the craftsmanship of Silla artisans reach BTS fans around the world.
The items will go on sale at 1 p.m. March 20 at the shop inside the National Museum of Korea’s permanent exhibition hall and at BTS’ offline pop-up, and at 2 p.m. the same day on HYBE’s global superfandom platform, Weverse. The National Museum of Korea shop will sell a limited run of eight items — the five collaboration products plus a poster, link keychain and message keychain — and sales will end early if stock runs out.
* This article has been translated by AI.
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