Alaska Airlines said March 11 that it has appointed Yoo Su-jin, its Korea country manager, to lead its Asia regional headquarters.
The company said the move is part of efforts to expand international routes, strengthen premium services and improve global operating capabilities. Alaska Airlines and Hawaiian Airlines have stepped up cooperation as a single group since their merger, expanding their network to 29 international routes and more than 140 destinations across North America, Central and South America, Asia and the Pacific. The group will add new routes to Europe starting this spring.
Yoo graduated from Yonsei University with a degree in English literature. She began her career as a foreign-exchange dealer at Banque Indosuez in Seoul and later worked at Renault Samsung Motors and Air France-KLM, among others. She has worked in the airline industry for more than 10 years, including serving as Hawaiian Airlines' Korea country manager since 2016. Based in Seoul, she will oversee all Asia routes, including those serving South Korea and Japan.
"It is very meaningful to take on the role of overseeing both South Korea and Japan, key markets in Asia," Yoo said. "This year marks an important momentum as Alaska Airlines officially enters the South Korean market, and I will further strengthen Alaska Airlines' presence in Asia based on my expertise."
She said she will focus on maximizing synergies between the two airlines across Asia, drawing on more than a decade of experience with Hawaiian Airlines, and will work to expand customer touchpoints and advance as a premium global airline.
Alaska Airlines also appointed Kees Berkelk, a Dutch national, to lead its U.K. and Europe regional headquarters, and Andrew Stanbury, from Sydney, Australia, to lead its South Pacific regional headquarters.
* This article has been translated by AI.
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