Naver Pay (Npay) said on March 12 it launched a new NFT-based community service in its non-custodial digital asset wallet, Npay Wallet. [Photo= Naver Pay]
Naver Pay said on March 12 it has launched a new community service based on non-fungible tokens, or NFTs, within its non-custodial digital asset wallet, Npay Wallet.
Npay Wallet is a digital asset wallet designed to securely store digital art, tickets and certificates. The new Npay Wallet Community is built around NFTs and is intended to let users connect through shared interests.
In the community's "channels," users can freely discuss specific topics, including Jeju Island's digital tourism pass, "Nauda," and game streams on Naver's streaming service, "Chzzk."
By contrast, "ticket verification rooms" are operated as closed groups open only to holders of tickets and related NFTs for specific performances or events, including the KLPGA (Korea Ladies Professional Golf Association). The company said the goal is to help attendees form communities and increase engagement and a sense of being on site.
Naver Pay said it plans to expand the community to additional content areas, including sports, games and performances, using NFTs. Starting March 31, it plans community events tied to Chzzk game broadcasts to offer a participatory experience that combines watching matches with fan interaction.
To mark the launch, Naver Pay is also running an open promotion. Users who complete three missions in the community — liking posts, leaving comments and writing posts — can receive 1,000 won in Npay points. Those who post NFT verification content will be entered in a drawing for up to 50,000 won in additional points.
An official at Naver Pay said, "Npay Wallet will expand beyond a digital wallet that stores NFTs into a platform that also provides community experiences where various events and fandom activities take place."
* This article has been translated by AI.
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