The video, released March 3 on Hyundai Motor Group’s YouTube channel, first highlights the dedication of firefighters who run into flames at personal risk. It then shows an unmanned firefighting robot deployed in high-risk sites that are difficult for people to enter. The video has logged more than 45,000 likes and 841 comments.
Hyundai Motor Group said the video has drawn strong interest overseas as well. Of the 30 million views, more than half — 17.21 million — came from the English-language version. Viewers by country were South Korea at 43%, the United States at 12%, Italy at 5%, Spain at 4.4%, France at 4% and the United Kingdom at 2%.
Commenters expressed surprise at robotics technology, including physical AI, being used to protect people and thanked firefighters.
Comments included: “I hope this technology helps protect more firefighters’ lives. Thank you, Hyundai Motor Group,” “Thank you that Hyundai’s technology can serve as a shield for firefighters. It’s moving to see innovation used to save lives,” and “Robot technology: a powerful shield protecting our heroes.”
A Hyundai Motor Group official said the company will continue corporate social responsibility efforts for “uniformed heroes” who help keep society safe and will keep a safety-first philosophy at the center of advances in physical AI and robotics technology.
* This article has been translated by AI.
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