Woori Bank said it is the first in South Korea’s financial sector to pursue “assetization” of unstructured data. The bank holds large volumes of unstructured information — including financial product materials, work rules, official notices and reports — that has been difficult to use systematically. By collecting, refining and structuring that data into formats AI can learn from, employees can now search for and use needed information more quickly.
Building on that data, Woori Financial developed a generative AI customer service tool called “AI Banker.” The group is applying generative AI to tasks such as knowledge search, checking internal rules, drafting corporate analysis reports and supporting customer consultations to improve efficiency.
The group has also introduced a “deep research” function that automatically generates reports using internal data. It has advanced to the point of gathering and analyzing relevant data on an employee-requested topic and delivering it in report form. Woori Financial is also upgrading customer-facing services, expanding generative AI consultations from deposit and savings products to loans, subscriptions and other financial products. For loan consultations, it said the service has evolved to support the broader decision-making process by building a consultation flow that reflects a customer’s goals and conditions.
* This article has been translated by AI.
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