Matthias Busse, CEO of Porsche Korea, announced the plan on the 19th at a 2026 New Year media briefing in Seoul’s Gwangjin District, calling South Korea “a market where the shift to electrification is moving quickly.”
Porsche Korea delivered 10,746 vehicles last year, up 30% from a year earlier, topping 10,000 units for the second time since its establishment despite what it described as a difficult external environment.
Electrified models drove the gains. Last year’s sales mix was 38% internal-combustion vehicles, 34% all-electric vehicles and 28% plug-in hybrids. Electrified models accounted for 62%, or 6,630 vehicles. That contrasts with Porsche’s global sales structure, which the company said is centered on internal-combustion models at 66%.
Porsche previously used battery packs from LG Energy Solution and Samsung SDI in the Taycan and Macan Electric, respectively. The Macan used batteries from China’s CATL through 2024, but switched to Samsung SDI batteries starting this year.
“Electrification is not simply a change in powertrain; it is a process of combining new technology with our high-performance DNA,” Zorn said. She added that Porsche plans to apply Korean battery cells to major models sold in South Korea starting this year.
Porsche’s overseas and emerging markets region consists of eight countries, including South Korea. South Korea’s share rose to 19% in 2025 from 14% in 2018, the company said. Last year, South Korea became Porsche’s fifth-largest market globally, ranking second in Taycan sales, third in Panamera sales and fourth in Cayenne sales. It also ranked sixth worldwide in all-electric vehicle sales.
The Cayenne Electric is a battery-electric vehicle developed from the heritage of Porsche’s Cayenne sport utility vehicle line. It uses a Formula E-based regenerative braking system to boost performance.
The Cayenne Turbo Electric produces 1,156 horsepower and 153.0 kg·m of maximum torque under launch control. It accelerates from 0 to 100 kph in 2.5 seconds and has a top speed of 260 kph. It supports charging up to 400 kW. Porsche said it also considered long-distance driving and off-road capability.
The exterior keeps the existing design identity while adding more forward-looking elements. Inside, Porsche applied its “Porsche Driver Experience,” featuring what it called the widest flow display in the brand’s history to strengthen an intuitive interface and personalization features.
Personalization options include 13 exterior colors, nine wheel designs and 12 interior combinations, along with up to five interior packages and accent packages.
Based on the Panamera 4, it includes a sport design package, 21-inch wheels and exclusive taillights. Porsche paired Guard Red and Bordeaux Red to emphasize a sporty look and added red lettering on the exterior for differentiation.
Busse said Porsche will pursue “value-focused growth” this year based on its electrification leadership, and will make qualitative growth a core goal by expanding its electrified lineup, strengthening brand experiences and expanding its network.
* This article has been translated by AI.
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