The Seoul Metropolitan Government said it premiered BTS-related videos and Korean- and English-language welcome messages on 10 large outdoor screens on buildings near Gwanghwamun Square. The videos will run until midnight on the 21st, when the concert is scheduled.
The newly released “BTS The City Arirang Seoul” is a two-minute video showing the members walking through major Seoul landmarks while holding lanterns. The video follows a day-to-night progression, starting at Sungnyemun and moving across the city.
The video is broadcast on media facades at 10 sites: the Haechi Madang media wall, Atelier Gwanghwa, the National Museum of Korean Contemporary History, KT Square, Segwang Building, Dajeong Building, Ilmin Museum of Art, Koreana Hotel, The Dong-A Ilbo and Seoul Shinmun. It airs at 5, 25 and 45 minutes past each hour.
The three public platforms — the Haechi Madang media wall, Atelier Gwanghwa and the National Museum of Korean Contemporary History — show silhouette-based graphics, while the other seven screens play live-action footage.
Alongside the video, the message “서울 광화문광장에서 BTS 컴백을 환영합니다” and its English version, “Welcome back BTS at Gwanghwamun Square in Seoul,” is also displayed.
Separately, Dongdaemun Design Plaza will host “DDP Music Light” from the 20th through April 12. Centered on the new album “Arirang,” the event links music and light with a media show of about three minutes, held daily from 7 p.m. to 10 p.m. at 30-minute intervals.
Choi In-gyu, director general for design policy at the Seoul Metropolitan Government, said the city aims to develop Seoul’s nights into new cultural content that combines K-culture and urban culture, offering global fans “new experiences, emotion and enjoyment.” He said the BTS comeback show would be used as an opportunity to highlight Seoul to the world again.
* This article has been translated by AI.
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