The company said Shin’s new term will focus on expanding its existing businesses while accelerating a shift to artificial intelligence, improving user experience and building out a digital-asset ecosystem as part of its next-generation finance vision.
Shin first took office as Kakao Pay’s CEO in March 2022 and had his term extended in March 2024 in recognition of his management performance, the company said. During his tenure, Kakao Pay said it completed its blueprint for a “daily-life finance platform,” grew both scale and fundamentals, and posted its first annual profit on a consolidated basis last year.
Building on fintech know-how accumulated over the past four years, Kakao Pay said it will broaden existing business areas and overhaul UX to deliver full-scale “hyper-personalized” services. It also said it will move toward AI-based services and advance its “Next Finance” initiative to respond to a next-generation financial environment built around digital assets.
In its core businesses, the company said it will continue to pursue vertical expansion, expand data-related businesses and strengthen platform competitiveness based on traffic.
Kakao Pay said it also aims to make its future-finance vision a reality by securing capabilities to offer a completely new financial experience as technology reshapes the industry. It said it will pursue an internal shift to AI services, actively seek AI-centered synergy opportunities within the Kakao group, and prepare for next-generation digital-asset businesses centered on a “super wallet,” including stablecoins, blockchain and tokenized securities (STO).
“Agentic AI is triggering the financial industry’s AX (AI transformation) through autonomous payments, embedded finance and hyper-personalization, while on-chain finance such as stablecoins is reshaping global settlement infrastructure,” Shin said.
He added that the financial industry is at an inflection point that will determine future winners and losers, and said Kakao Pay will pursue its mission of “creating beneficial finance for users through technology” by combining an early AI shift and its “Next Finance” growth strategy with UX innovation that delivers new financial experiences.
* This article has been translated by AI.
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