SEOUL, March 24 (AJP) - The cumulative sales of LG Electronics' high-end washing machines have exceeded 3 million units, the home appliance giant said on Wednesday.
Since its launch in the U.S. in September 2020, the Tromm WashTower, a washing machine that combines a washer and dryer in a single stacked unit, has been sold in about 77 countries, with some 1.2 million units sold in South Korea as of February.
Buoyed by its energy efficiency and convenience, demand is rising quickly in Central Asia, Europe and Central America, with the company saying it reflects housing trends in which laundry space has shrunk as kitchens and balconies have expanded, leading more households to stack washers and dryers vertically.
Compared with installing a same-class drum washer and dryer separately in a stacked setup, the WashTower is about 9 centimeters shorter, and its height from the floor to the center of the dryer door is 148.3 centimeters, which the company said makes loading and unloading laundry easier for users.
It was named the "best overall washer-dryer set" by Forbes for a second straight year and was also praised as one of the leading all-in-one washers by other trade magazines in the U.S. and Europe.
LG plans to release a new version next month with an improved design and more artificial intelligence–powered features to enhance user convenience.
"We will provide more global customers with a new clothing-care experience through a more convenient washing machine," said Baek Seung-tae, an LG executive.
Since its launch in the U.S. in September 2020, the Tromm WashTower, a washing machine that combines a washer and dryer in a single stacked unit, has been sold in about 77 countries, with some 1.2 million units sold in South Korea as of February.
Buoyed by its energy efficiency and convenience, demand is rising quickly in Central Asia, Europe and Central America, with the company saying it reflects housing trends in which laundry space has shrunk as kitchens and balconies have expanded, leading more households to stack washers and dryers vertically.
Compared with installing a same-class drum washer and dryer separately in a stacked setup, the WashTower is about 9 centimeters shorter, and its height from the floor to the center of the dryer door is 148.3 centimeters, which the company said makes loading and unloading laundry easier for users.
It was named the "best overall washer-dryer set" by Forbes for a second straight year and was also praised as one of the leading all-in-one washers by other trade magazines in the U.S. and Europe.
LG plans to release a new version next month with an improved design and more artificial intelligence–powered features to enhance user convenience.
"We will provide more global customers with a new clothing-care experience through a more convenient washing machine," said Baek Seung-tae, an LG executive.
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