SEOUL, March 24 (AJP) - The Pinkfong Company, the creator of global children's hit "Baby Shark" song, has surpassed 210 billion cumulative views and 300 million subscribers, highlighting the global popularity of the online content that united children across the globe for more than a decade, the company said Tuesday.
Baby Shark gained global popularity through a combination of simple repetition, an easily recognizable melody, and strong visual synchronization, making it highly accessible to young audiences. Its short phrases, repetitive lyrics and hand gestures encourages participation, allowing children to engage with the content actively rather than passively. The song’s rapid spread was further amplified by platforms such as YouTube, where algorithm-driven recommendations and short-form viewing habits helped it reach audiences beyond its original target demographic, turning it into a cross-generational viral phenomenon.
According to the company, Pinkfong's YouTube videos were watched about 66.5 billion times in 2025, up 52 percent from 43.6 billion a year earlier. The growth in accumulative view counts was driven largely by overseas audiences consuming Korean-language content, the company analyzed.
Views of Korean-language videos reached 11.1 billion in 2025, nearly quadrupling from the previous year, while the share of overseas viewers rose to 90 percent from 75 percent.
Its flagship "Baby Shark Dance" video has accumulated 16.7 billion views as of March 2026, maintaining its position as the most-viewed video on YouTube for 64 consecutive months.
"We are seeing a rapid expansion of IP influence in the global market," adding "As global demand for Korean-language content increases, we are also contributing to the broader expansion of K-content." said Kwon Bit-na, chief strategy officer at The Pinkfong Company.
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