The pop-up, which opened March 24, was planned as an interactive space themed “golf’s best moments.” The company said it is designed to let visitors experience Callaway’s innovation and brand story and explore their own golf style.
The space is laid out as a journey toward a “best moment.” Visitors receive a stamp-tour mission on entry and move through the zones in order; those who complete the missions receive various rewards. A smart waiting system is also in place to reduce lines, the company said.
The “Callaway Driver History” zone introduces the company’s innovation and brand philosophy. In the “360-degree photo zone,” visitors can try Callaway apparel and clubs in a tour-locker-themed setting and record their performance style with 360-degree video.
A “Putting Challenge” zone lets visitors test their touch using Odyssey putters, with programs also offered for families. A “Scoreboard photo zone” is set up for visitors to record and share their experience.
A Callaway Golf Korea official said the pop-up goes beyond a product display and was designed as a brand space where visitors can experience what the company means by “Golf, Nothing Beats This.” The official said the company hopes visitors will discover and share their own “best moments.”
* This article has been translated by AI.
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