BTS may be offstage, but Seoul still hums SWIM

A “BTS Sound Cube” installation is set up at the courtyard of MMCA Seoul in Jongno District, Seoul, on March 26. AJP Yoo Na-hyun

SEOUL, March 26 (AJP) -The concert is over, but Seoul has yet to come down from the high of BTS.

At the courtyard of MMCA Seoul, the “Love Quarter” still pulses with the afterglow of the group’s comeback, its energy spreading in gentle waves.

Inside the blue “BTS Sound Cube,” BTS’ new song “SWIM” plays as ribbons flutter in the wind like water in motion. Stepping into the installation, visitors are invited to feel the music not just through sound, but through space and movement.

The installation is part of the “BTS THE CITY ARIRANG SEOUL” stamp rally, an interactive program that connects BTS-linked sites across the city and encourages fans to complete missions along the way.

While the comeback concert at Gwanghwamun Square ended on March 21, the “BTS Sound Cube” will stay open through April 19, allowing the city to hold on a little longer.

Visitors look at the “BTS Sound Cube” installed at the courtyard of MMCA Seoul in Jongno District, Seoul, on March 26. AJP Yoo Na-hyun. 2026.03.26

A “BTS Sound Cube” installation is set up at the courtyard of MMCA Seoul in Jongno District, Seoul, on March 26. Lyrics from “SWIM” are written on each blue ribbon. AJP Yoo Na-hyun

An information board for the “BTS Sound Cube” is placed at the courtyard of MMCA Seoul in Jongno District, Seoul, on March 26. AJP Yoo Na-hyun

Yoo Na-hyun shooting@ajupress.com