Shinhan Bank said Thursday it has signed a strategic partnership with Hyundai Engineering & Construction to introduce a new wealth management model that links housing and financial services, centered on Apgujeong redevelopment complexes.
The agreement ties Hyundai E&C’s high-end housing brand, The H, with Shinhan Financial Group’s wealth management brand, Shinhan Premier, to provide residents with tailored financial services.
Shinhan Bank said it will work with Hyundai E&C to build a wealth management hub for residents inside Apgujeong redevelopment complexes. The plan includes resident-only consultation space connected to community facilities, along with programs such as wealth management seminars and market outlook lectures.
Services will be run under a “One-Team” structure combining specialists from Shinhan Bank and Shinhan Investment Corp. The Shinhan Premier Pathfinder team will offer solutions spanning investment, taxes, real estate, inheritance and gifts. The bank said it also plans to strengthen family office-style services aimed at ultra-high-net-worth clients for family-level wealth succession.
Shinhan Bank said it will expand the housing-linked wealth management model beyond Apgujeong to other Hyundai E&C high-end complexes, including Banpo and Cheongdam.
“This agreement is a new attempt to connect customers’ living spaces with financial services,” a Shinhan Bank official said, adding the bank will continue to broaden Shinhan Premier’s wealth management offerings across high-end residential complexes.
* This article has been translated by AI.
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