TWS VR concert film 'Rush Road' (Amaze)
K-pop group TWS has wrapped up its first VR concert film, “TWS VR CONCERT : RUSH ROAD,” after a successful run in South Korea.
The film surpassed 40,000 cumulative viewers and posted an average seat occupancy rate of 79%. The results came despite a limited release in a single theater, outperforming previous VR concert releases and setting a notable mark in the K-pop VR concert market.
From its opening week, screenings sold out repeatedly, prompting extensions and repeat viewings that sustained demand. After tickets went on sale, multiple showings quickly sold out, and the title rose to No. 1 on the Megabox box office. It maintained steady occupancy through the end of its domestic run.
The group’s members were closely involved in production, offering input from early stages on performance composition and camera direction. They also met audiences at post-release stage greetings and continued interacting with fans through the Weverse community, helping keep attention on the project.
Audience feedback continued on Megabox viewer reviews and on social media, with favorable reactions. The film drew not only the group’s fan base, known as “42,” but also a sizable share of general moviegoers and fans of other artists, suggesting VR concerts can serve as an entry point beyond dedicated fan-service content.
“Rush Road” begins at a rock festival site and moves through settings including a rooftop and an aurora-themed space, aiming to heighten immersion. The production also emphasizes close-up performances designed for VR viewing.
After ending its domestic run, “TWS VR CONCERT : RUSH ROAD” is continuing with sequential screenings in major cities worldwide.
The film surpassed 40,000 cumulative viewers and posted an average seat occupancy rate of 79%. The results came despite a limited release in a single theater, outperforming previous VR concert releases and setting a notable mark in the K-pop VR concert market.
From its opening week, screenings sold out repeatedly, prompting extensions and repeat viewings that sustained demand. After tickets went on sale, multiple showings quickly sold out, and the title rose to No. 1 on the Megabox box office. It maintained steady occupancy through the end of its domestic run.
The group’s members were closely involved in production, offering input from early stages on performance composition and camera direction. They also met audiences at post-release stage greetings and continued interacting with fans through the Weverse community, helping keep attention on the project.
Audience feedback continued on Megabox viewer reviews and on social media, with favorable reactions. The film drew not only the group’s fan base, known as “42,” but also a sizable share of general moviegoers and fans of other artists, suggesting VR concerts can serve as an entry point beyond dedicated fan-service content.
“Rush Road” begins at a rock festival site and moves through settings including a rooftop and an aurora-themed space, aiming to heighten immersion. The production also emphasizes close-up performances designed for VR viewing.
After ending its domestic run, “TWS VR CONCERT : RUSH ROAD” is continuing with sequential screenings in major cities worldwide.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.