TWS VR concert film “Rush Road” (Amaze)
K-pop group TWS has wrapped up its first VR concert film, “TWS VR CONCERT : RUSH ROAD,” after a successful run in South Korea.
The film surpassed 40,000 cumulative viewers and posted an average seat occupancy rate of 81%. The results came despite a limited release in a single theater, outperforming previous VR concert titles and setting a notable mark in the K-pop VR concert market.
“Rush Road” sold out repeatedly from its opening week, prompting extended screenings and multiple repeat viewings that sustained demand. After tickets went on sale, individual showings quickly sold out, and the title rose to No. 1 on the Megabox box office. It maintained steady occupancy through the end of its run.
The company credited the performance in part to the members’ hands-on involvement. From early production, the group contributed ideas on performance structure and camera direction to improve the final product. They also met audiences in person at stage greetings held shortly after release and continued fan engagement through the Weverse community.
Audience feedback was also strong, with favorable reviews posted on Megabox and on social media. The film drew not only the group’s fan base, known as “42,” but also a sizable share of general moviegoers and fans of other artists, suggesting VR concerts can serve as an entry point beyond core fandom.
The film opens at a rock festival setting and moves through locations including a rooftop and an aurora-themed space, aiming to heighten immersion. It also features close-range performances designed for VR viewing.
After ending its domestic run, “TWS VR CONCERT : RUSH ROAD” is continuing with sequential screenings in major cities overseas.
The film surpassed 40,000 cumulative viewers and posted an average seat occupancy rate of 81%. The results came despite a limited release in a single theater, outperforming previous VR concert titles and setting a notable mark in the K-pop VR concert market.
“Rush Road” sold out repeatedly from its opening week, prompting extended screenings and multiple repeat viewings that sustained demand. After tickets went on sale, individual showings quickly sold out, and the title rose to No. 1 on the Megabox box office. It maintained steady occupancy through the end of its run.
The company credited the performance in part to the members’ hands-on involvement. From early production, the group contributed ideas on performance structure and camera direction to improve the final product. They also met audiences in person at stage greetings held shortly after release and continued fan engagement through the Weverse community.
Audience feedback was also strong, with favorable reviews posted on Megabox and on social media. The film drew not only the group’s fan base, known as “42,” but also a sizable share of general moviegoers and fans of other artists, suggesting VR concerts can serve as an entry point beyond core fandom.
The film opens at a rock festival setting and moves through locations including a rooftop and an aurora-themed space, aiming to heighten immersion. It also features close-range performances designed for VR viewing.
After ending its domestic run, “TWS VR CONCERT : RUSH ROAD” is continuing with sequential screenings in major cities overseas.
* This article has been translated by AI.
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