Annual coffee expo brings together industry professionals and coffee enthusiasts in Seoul
By Han Jun-guPosted : April 17, 2026, 15:57Updated : April 17, 2026, 16:45
Coffee beans are roasted in a machine at an expo in southern Seoul on April 17, 2026. AJP Han Jun-gu
SEOUL, April 17 (AJP) - A large-scale coffee expo is underway in southern Seoul this week, bringing together industry professionals, baristas, and coffee enthusiasts.
Co-hosted by the Korea Coffee Association and COEX, the annual expo, now in its 15th year, kicked off its four-day run on Wednesday and runs until Saturday, showcasing coffee-related machines, equipment, beans, and other products.
Under the slogan of "Blend the World," the expo features a special pavilion showcasing coffee brands and products from Viet Nam, selected as this year's guest country of honor.
Visitors look around at a coffee expo in southern Seoul on April 17, 2026. AJP Han Jun-gu
A barista prepares coffee at an expo in southern Seoul on April 17, 2026. AJP Han Jun-gu
Visitors look around at a coffee expo in southern Seoul on April 17, 2026. AJP Han Jun-gu
Visitors look around at a coffee expo in southern Seoul on April 17, 2026. AJP Han Jun-gu
Visitors look around at a coffee expo in southern Seoul on April 17, 2026. AJP Han Jun-gu