Orion said Tuesday it will release four limited-edition “BBQ” snack products in collaboration with barbecue specialist Chef Yoo Yong-wook.
The company said it designed the lineup for the outdoor season, aiming to bring the flavors of a camping and picnic staple into an easy, everyday snack format. Orion said it adapted the chef’s signature recipes into snack products.
The new items add barbecue flavors to Orion’s popular snacks, including Kkobuk Chip, Yegam and Swing Chip. Orion said it tailored each recipe to the texture and shape of each product to improve overall taste.
“Kkobuk Chip Barbecue & Chimichurri Sauce Flavor” includes a squeeze sauce for the first time in the Kkobuk Chip line, Orion said. The company said it combined the snack’s signature four-layer crunch with smoky notes and maple flavor to create a rich barbecue taste, then paired it with a South American-style chimichurri sauce made with herbs and vinegar that can be squeezed into the bag and mixed.
“Dip Yegam” will be sold in two versions: “Chimichurri Sauce Flavor” and “Smoky Whole-Grain Sauce Flavor,” Orion said. The company said it used real meat ingredients and added barbecue seasoning. Orion said the chimichurri version emphasizes a fresh taste, while the whole-grain version highlights the texture of whole mustard seeds and a smoky aroma.
“Swing Chip Barbecue Galbi Ramen Flavor” was inspired by galbi ramen, one of Yoo’s course-menu items, Orion said. The company said it designed deeper ridges than existing chips so seasoning adheres better, and added barbecue flavor along with vegetable flakes for visual appeal.
Yoo Yong-wook said he focused his expertise across the process, from flavor design to seasoning and sauce development, to capture barbecue’s signature smoky aroma in a snack. He said he hopes consumers will enjoy a special food experience that brings the philosophy of Yoo Yong-wook Barbecue Lab to Orion’s popular snacks.
* This article has been translated by AI.
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