11st Launches 'Happy Family Week' Discounts for May Gift Shopping

With high prices persisting, South Korean e-commerce platform 11st is rolling out a large-scale discount campaign aimed at shoppers feeling the pinch as they prepare gifts for May, a month marked by family holidays.
 
11st said Monday it will run its “Happy Family Week” promotion through May 8, offering special deals on gifts spanning all ages, from Children’s Day toys to Parents’ Day home appliances and budget-friendly health supplements.
 
The event, held in collaboration with popular domestic and global brands, features price cuts, live-stream sales and exclusive free gifts, the company said.
 
Among the headline deals, 11st will offer steep discounts on massage devices, a common gift for parents. On April 28, it will sell Bodyfriend’s healthcare robot “Legnum Robot” at a discount of more than 540,000 won off the list price. It will also bundle popular lines and official refurbished products from brands including “New Falcon” and “Da Vinci AI,” with discounts of up to 61%.
 
For value-focused shoppers, 11st is also promoting health supplements priced in the 20,000- to 30,000-won range, including premium deer antler, black ginseng and black goat extract. Orders placed before midnight on weekdays will be delivered free the next day via its “Shooting Delivery” service, it said.
 
Other discounted items include anti-aging cosmetics such as Sulwhasoo, luxury accessories including Louis Vuitton, and seasonal staples such as carnations and cash envelopes.
 
For Children’s Day, 11st is partnering with Lego. It will host a Lego-themed live broadcast at noon on April 22, followed by a “Lego One-Day Big Deal” on April 23 offering up to 30% off selected sets, including Lego Harry Potter, City, Duplo and Super Mario Game Boy series products.
 
The company is also issuing a daily first-come, first-served 4,000-won cart coupon for customers who spend at least 50,000 won in the toy category through the end of this month. During the event period running through April 26, the top spender on participating Lego items will receive a free gift valued at 250,000 won: a “Lego Technic McLaren Formula 1 Race Car.”
 
“We will target the April-May gift market with ample inventory and benefits so customers can prepare gifts economically even amid high prices,” said Ko Kwang-il, head of 11st’s sales group.