LG Household & Health Care said Tuesday that Physiogel has successfully concluded its pop-up store, “The Red Trace,” in Seongsu-dong, Seoul.
The event ran from April 17-19 at “Anderson C Seongsu” as part of the “Mega Beauty Show Virtual Store.” A related Mega Beauty Show promotion will continue through April 26, the company said.
The pop-up focused on Physiogel’s “Red Soothing” line, aimed at calming sensitive skin and reducing redness. Featured products included the Red Soothing AI Repair Cream and the Red Soothing Rosateca Redness Reducing Serum. The serum, launched in February, is designed with enhanced redness-care features, the company said.
Built around the “Redness Investigation Unit” concept, the space cast visitors as “clients” tracking down causes of skin redness. The company said mission-style activities, including filling out a case request and searching for clues, were designed to let visitors try products directly.
About 3,000 people visited during the three-day run, the company said. Visitors said the game-like format helped them encounter the products naturally and identify options suited to their skin concerns.
“We planned an experiential concept to communicate product features in an intuitive way,” a Physiogel official said. “Based on our expertise in solutions for sensitive skin, we will continue to expand consumer touchpoints.”
* This article has been translated by AI.
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