LG Electronics is expanding its B2B business with its functional advanced material, LG PuroTec, aiming to broaden its footprint beyond a home-appliance-centered portfolio into the industrial materials market.
The company said it is showcasing LG PuroTec at Chinaplas 2026, an industrial materials exhibition being held in Shanghai for four days starting April 21. Chinaplas is one of the world’s three major industrial materials trade shows, drawing about 4,000 companies from roughly 150 countries.
LG Electronics set up its largest booth ever and highlighted applications of PuroTec across industries. The company said use cases now extend from appliances such as washing machines, refrigerators and air conditioners to building materials, functional apparel, hygiene products and food packaging.
PuroTec is a powder made by crushing glass blended with functional ingredients. When added in small amounts to plastics, paint or rubber, it provides antibacterial and anti-mold effects that help curb odors, contamination and discoloration caused by microorganisms. LG Electronics said the material is designed for high compatibility, minimizing interference with various base materials and additives, making it suitable for a wide range of industries.
The company also operated a dedicated consultation area for B2B customers, offering tailored proposals. LG Electronics said visitors showed strong interest in its ability to maintain existing material properties even in products such as transparent and flame-retardant plastics.
LG Electronics is increasing investment in advanced materials as a new growth engine. Since ramping up the business in 2023, revenue has more than doubled each year, the company said.
It is also expanding production capacity. LG Electronics operates a facility at its Changwon Smart Park in South Gyeongsang Province with annual capacity of 4,500 tons, and is building a second glass-powder production base in Hai Phong, Vietnam, targeting operations within this year.
The company said it has secured about 420 patents related to glass powder and has passed antibacterial-agent regulations needed to enter European and U.S. markets. It is also working with international testing and certification bodies to obtain global certifications for antibacterial performance.
Beyond PuroTec, LG Electronics said it is developing additional glass-powder-based materials, including “Marine Glass,” used for marine ecosystem restoration, and “Mineral Wash,” which enables washing without detergent.
“Based on functional materials including PuroTec, we will rapidly expand our advanced materials business to meet customer needs across industries,” an LG Electronics official said.
* This article has been translated by AI.
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