Samsung’s Harman Doubles Sales in a Decade, Expands Auto Tech and Audio Business

Harman, acquired by Samsung Electronics, has become a core growth engine built around automotive electronics and audio over the past decade, with sales more than doubling since the deal. 

Samsung said on April 22 that Harman posted record annual revenue and operating profit last year. Operating profit totaled 1.5311 trillion won, and the operating margin was 9.7%, close to 10%. 

Harman first topped 10 trillion won in annual revenue in 2019, reaching 10.08 trillion won. Last year, revenue rose to 15.7833 trillion won. That is more than double the 7.1034 trillion won recorded in 2017, shortly after Samsung completed the acquisition. 

Samsung announced the Harman deal in November 2016 and finalized the acquisition in March 2017. The purchase price was $8 billion, about 9.4 trillion won at the time, then the largest overseas merger and acquisition by a South Korean company. Samsung described the move as a push beyond smartphones and home appliances into automotive electronics, a key field for next-generation vehicles.

Harman is now positioned as a major pillar of Samsung’s non-semiconductor growth. Samsung said Harman has maintained the No. 1 global position in digital cockpits and car audio as of last year, and more than half of its revenue is known to come from automotive electronics. As in-vehicle infotainment and connected-car markets expand, Samsung expects Harman’s role to grow.

Samsung said collaboration has strengthened competitiveness by combining Harman’s automotive solutions with Samsung’s semiconductors, displays and 5G technology. The companies are expanding work in areas such as in-car digital cockpits, driver experience and online connectivity. Samsung said the partnership also supports expansion of its Exynos Auto chips and SmartThings platform.

In audio, Harman holds brands including JBL, AKG, Mark Levinson and Lexicon. Last year it acquired Masimo’s audio business for 500 billion won, adding premium brands such as Bowers & Wilkins, Denon and Marantz. Samsung said the lineup now spans mass-market Bluetooth speakers to ultra-premium high-end audio.

This year marks JBL’s 80th anniversary and the 10th anniversary of Samsung’s announcement of the Harman acquisition. JBL, founded in 1946, has been a leading brand across venues ranging from movie theaters and concert halls to home audio, the company said. Samsung said Harman grew into the world’s largest audio company and broadened its reach further after joining Samsung by adding automotive electronics.

Harman is continuing investment aimed at long-term growth. Late last year, it acquired German supplier ZF’s advanced driver-assistance systems business for 1.5 billion euros, about 2.6 trillion won. It is also making additional investments in Hungary to expand autonomous-driving research and development and production bases, Samsung said, to strengthen sensor and camera capabilities.

Samsung said it plans to continue research and development by combining Harman’s audio expertise with Samsung Electronics’ innovation capabilities so customers worldwide can enjoy high-quality sound in everyday life.