Hanse Yes24 Group blood drive collects donor cards to aid children with cancer

Hanse Yes24 Group has launched a relay blood donation campaign involving employees across its affiliates to mark the 40th anniversary of the death of Dr. Kim Gi-hong, a pioneer of South Korea’s blood donation movement.
 
Industry officials said the “Life Sharing, Love Blood Donation Campaign” began April 16 at the group’s headquarters in Seoul’s Yeouido.
 
Employees from key affiliates, including Hanse Yes24 Holdings, Hanse Corporation, Color & Touch, Yes24, and Dong-A Publishing, volunteered to donate. Staff at Hanse Mobility in Daegu are scheduled to continue the campaign on May 20 and May 27.
 
This year’s campaign is also aimed at providing direct support for children with cancer.
 
Blood donor cards donated by employees will be delivered to the Korea Pediatric Cancer Foundation. The group said it will also set aside 10,000 won per card through a “special matching grant” to provide additional support for patients’ treatment costs.
 
The companywide relay was planned to honor the legacy of Dr. Kim, the late father of group founder and chairman Kim Dong-nyeong.
 
Dr. Kim, a physician credited with laying the groundwork for laboratory medicine in South Korea, became head of the Korea Blood Donation Association in 1971. He introduced systems such as blood donation deposits and patient reimbursement, and worked to end the then-widespread practice of paid blood selling.
 
Hanse Yes24 Group has held an annual companywide blood donation campaign since 2022. It also received a Blood Services Merit Award from the Korean Red Cross this year in recognition of its efforts.
 
“Dr. Kim’s dedication to saving lives through blood research is now being carried forward as hope for children with cancer,” Hanse Yes24 Holdings Vice Chairman Kim Seok-hwan said. “We will continue to uphold his spirit of sharing life by helping stabilize the blood supply and strengthen the culture of blood donation.”