HYBE Latin America is rolling out a new project that pairs artists’ music with a storyline, applying what it calls a K-pop-style approach to expanding fan experiences in the Latin market.
The company said on the 21st that band Low Clika will return with a new album in the second half of this year. The group drew attention through the band audition program “Pase a la Fama” and debuted in November 2025, promoting a sound that blends traditional Mexican folk music with trap, urban and pop elements.
Ahead of the comeback, a short drama series titled “Low Clika: La Serie” will be released. Starting on the 23rd, one episode will be posted each week on the global superfans platform Weverse, as well as YouTube and TikTok.
The drama follows the members as they face a crisis amid betrayal and intrigue, then overcome it and grow. It is structured around four main episodes, and a related new song will be released each time an episode concludes over about a month.
Myrna Perez, general manager of SIENTO Records, a HYBE Latin America label, said building a connected universe in which music-centered content and narrative are organically linked is “one of HYBE and Chairman Bang Si-hyuk’s core philosophies.” She added, “Through this project, fans will experience the artists’ story, not just listen to the music.”
* This article has been translated by AI.
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