Top Eleven is a soccer management simulation in which players act as a coach, run their own club and develop tactics to build a team.
The event runs from Wednesday through May 2 and features missions tied to 10 countries, including Indonesia, Germany and Brazil, selected based on Hyundai Motor’s key sales markets and Top Eleven’s major user countries.
Players progress through country-by-country stages, each set as a mission, where they can view Hyundai Motor vehicles representing each country and their features while taking on tactical challenges against teams with different strategies and play styles.
In the Germany stage, for example, the Ioniq 9 appears, and its roomy interior is reimagined in-game as an ability called “space creation,” linked to a mission that requires coordinated movement and tactical structure to generate more scoring chances.
Players who win at each stage can receive limited-edition in-game items, including Hyundai Motor jerseys and emblems.
Hyundai Motor said it expects the event to extend its soccer heritage through an immersive gaming experience and to integrate its brand and products naturally into the game’s story.
“Hyundai Motor has communicated with fans worldwide through soccer for more than 25 years, and through the Hyundai Next Cup Tour event we aim to expand soccer’s energy and sense of being on site into the digital environment,” said Ji Seongwon, vice president and head of Hyundai Motor’s Brand Marketing Division.
* This article has been translated by AI.
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