The pop-up will run May 1-7 in Seoul. Reservations open at noon Wednesday.
◆ Two contrasting rooms built around CORTIS’ identity
Airbnb said the event was designed to bring the message of “REDRED” into a physical space so fans can experience the group’s musical world firsthand. The venue is split into two opposing concepts reflecting CORTIS’ creative process.
The “Red” room features neon lighting and red walls for an intense, high-energy feel. The “Green” room uses green-toned walls, an arched photo wall and softer lighting for a more emotional mood. Objects and details inspired by the members’ actual studio were placed throughout, Airbnb said.
Interactive programs include collecting customized card keys and keycaps, a mailroom with a preference-based bingo game, and a CORTIS crossword puzzle solved with UV light. CORTIS members will not appear at the site, and some programs, including a paint zone, will not operate.
◆ Limited giveaway of unreleased photos for up to 1,000 people
Airbnb said it will offer a special benefit for pop-up visitors and Airbnb guests: a “Square Pic” souvenir set featuring six unreleased CORTIS photos.
Eligible recipients are pop-up participants or guests who book an Airbnb stay in South Korea between April 23 and May 7. The “Square Pic” can be picked up only at the pop-up site. Detailed pickup instructions will be posted April 30 on Airbnb’s official social media channels, the company said.
CORTIS said, “We put our honest selves into the title track ‘REDRED,’” adding that the partnership with Airbnb made it possible to create a space where fans can experience the group’s music in person.
Seo Ga-yeon, Airbnb Korea’s country manager, said K-pop is “one of the biggest factors” in travel decisions, but “what keeps travelers staying is the appeal of the city itself.” She said the collaboration aims to introduce South Korea’s “lively and dynamic culture” to the world.
Reservations are available through Airbnb’s official website starting at noon Wednesday, Korea time. Airbnb said the pop-up can accommodate more than 1,000 participants but may close early.
* This article has been translated by AI.
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