◆ Two contrasting spaces reflect CORTIS’ identity
The pop-up was designed to bring the message of “REDRED” into a real-world setting, allowing fans to experience the group’s musical universe. The venue is split into two contrasting concepts meant to reflect CORTIS’ bold creative process.
The “Red” space centers on red walls lit by neon, creating an intense, high-energy atmosphere. The “Green” space uses green-toned walls, an arched photo wall and softer lighting for a more emotional feel. Objects and details inspired by the members’ actual studio were placed throughout to deepen immersion.
Interactive activities include collecting customized card keys and keycaps, a mailroom with a preference-based bingo game, and a CORTIS crossword puzzle solved under UV light. CORTIS members will not appear at the pop-up, and some programs, including a paint zone, will not operate.
◆ Limited-edition, unreleased photo set for up to 1,000
Airbnb is also offering a benefit for pop-up visitors and Airbnb guests: a souvenir “Square Pic” set featuring six unreleased CORTIS photos. Eligible recipients include pop-up participants and guests who book Airbnb stays in South Korea between April 23 and May 7. The set can be picked up only at the pop-up site, and detailed pickup instructions will be announced April 30 through Airbnb’s official social media channels.
CORTIS said, “We put our honest selves into the title track ‘REDRED,’” adding that the partnership with Airbnb made it possible to create a space where fans can experience the group’s distinctive music in person.
Seo Ga-yeon, Airbnb Korea’s country manager, said K-pop is “one of the biggest factors” in travel decisions, but “what keeps travelers staying is the appeal of the city itself.” She said the collaboration aims to introduce South Korea’s lively, dynamic culture to people around the world.
Reservations are available from noon April 23, Korea time, on Airbnb’s official website. The pop-up can accommodate more than 1,000 participants, though reservations may close early.
* This article has been translated by AI.
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