Now in its 64th year, Milan Design Week is a leading global design event spanning architecture, fashion, automobiles and IT, offering a snapshot of cultural and design trends.
Kia staged two exhibitions under the theme “resonance of opposing concepts,” pairing an artwork show focused on inward reflection with an EV concept-car display centered on outward projection.
The artwork exhibition, “Journey of Reflection,” featured three spaces with direct participation by Kia designers. The “Cultural Pioneer” space used shifting flows of light to symbolize how diverse ideas come together to form and advance a culture. The “Creative Adventurer” space was designed to react and change with visitors’ footsteps, underscoring the value of challenges experienced through bold action. The “Relentless Innovator” space used a calm setting defined by ceiling light and balance to convey that tranquility can be an inner pause before a bigger leap forward.
The EV concept-car exhibition, “Journey of Projection,” was held at the Salone dei Tessuti complex cultural venue. Kia presented six EV concept vehicles, including the Vision Meta Turismo, unveiled for the first time on the global stage, and early concept models tied to the development of the EV2, EV3, EV4, EV5 and EV9.
First revealed at Kia’s 80th anniversary event late last year, the Vision Meta Turismo features geometric forms and a refined silhouette, which the company said points to its future mobility vision.
“‘Resonance of opposing concepts’ is more than an exhibition theme — it is a milestone in our journey,” said Karim Habib, Kia’s vice president in charge of global design. “It reflects our promise to build a better future through curiosity and continuous innovation.”
* This article has been translated by AI.
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