LG Electronics is rolling out a built-in appliance package designed specifically for Europe as it steps up efforts to compete in the world’s largest built-in market.
LG said Thursday it unveiled the “LG Built-in Package” for the first time at EuroCucina, the kitchen appliances and furniture exhibition held as part of Milan Design Week 2026 in Milan, Italy, running from local time April 20-26.
Europe has been a hub for built-in kitchens since the concept spread from Frankfurt, Germany, in the 1920s. Market researcher Euromonitor estimates the global built-in appliance market at about $64.5 billion last year, with Europe accounting for roughly 40%.
The new package combines an oven, induction cooktop, refrigerator and dishwasher into an integrated kitchen solution. LG said customers can maintain a consistent look tailored to their kitchen layout and preferences, and can also replace units in stages when moving or remodeling.
The lineup was designed for European housing conditions. LG said it expanded its range of products in the 20-inch class for smaller kitchens and strengthened hinge and heat-dissipation technologies. It also applied a “seamless design” that minimizes gaps between appliances and cabinetry and reduces protruding parts.
LG also highlighted energy efficiency and smart features. The dishwasher includes an “AI SenseClean” function that analyzes soil levels and adjusts wash settings. The refrigerator uses “AI Fresh” to adjust temperature based on usage patterns. LG said the dishwasher and refrigerator deliver energy efficiency 30% and 10% higher, respectively, than Europe’s top A rating.
LG said it will pursue a “dual-track” strategy in Europe by offering both its ultra-premium built-in brand SKS and the new package. The company plans to expand its 30-inch-and-larger SKS lineup in Europe to broaden premium options.
LG also said it will strengthen its business-to-business push targeting luxury home builders and multi-family housing developers. During the exhibition, it plans cooking shows and wine-tasting programs and will also take part in Fuorisalone events across Milan to raise brand awareness.
“By offering built-in solutions optimized for European living spaces and lifestyles, we will further strengthen our position in the premium market,” said Baek Seung-tae, vice president and head of LG’s HS Business Division.
* This article has been translated by AI.
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