As South Korea moves deeper into a super-aged society, competition in finance is shifting. Wealth management, once centered on high-yield products and affluent clients, is increasingly focused on planning for 30 to 40 years after retirement. With pensions, inheritance, housing and medical costs now requiring integrated management, firms are competing less on returns and more on retirement-planning capability.
NH Financial Group has moved early. In 2011, it established the 100-Year Life Research Institute under NH Investment & Securities and built the “100-year life” brand. The institute helped frame retirement not as a social exit but as managing a second chapter of life, putting “100-year life” ahead of the term “retirement.”
The institute has grown beyond research into a core unit shaping the group’s pension and wealth-management strategy, while also serving as a hub linking affiliates. Combined with the group’s customer base in rural areas and among older adults, it has become a key part of NH’s differentiation.
A field-based approach is another strength. The institute visits local agricultural cooperatives and underserved areas to provide lifetime asset-management education, extending programs into rural communities nationwide. It also regularly publishes retirement planning materials for office workers and asset-management reports tailored to rural households. Backed by a nationwide branch network, NH can deliver retirement content to older customers even at the township level, a system competitors find difficult to replicate.
Recently, the institute has focused on “pension withdrawal strategy,” arguing that in retirement the order and timing of withdrawals matter more than saving. How people manage the national pension, retirement pension, personal pension and other financial assets can change after-tax income and how long assets last, making tax-saving simulations an important part of retirement planning. Kim Dong-ik, head of the 100-Year Life Research Institute, often stresses that “pensions are not only about saving, but about the science of withdrawals.”
Its education platform is also expanding. The “100-Year Life University,” jointly run with Seoul National University’s Center for Senior Retirement Planning Support, has produced more than 1,500 graduates. The institute is widening its reach through programs such as “Life University on the Road” and “Noble Class,” expanding beyond financial education into consulting for major life transitions.
* This article has been translated by AI.
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