Samsung Targets Europe With High-Efficiency Built-In AI Appliances

Samsung Electronics said it held an appliance technology seminar, “The Brief Milan,” on April 21 (local time) at a showroom inside its Italian subsidiary in Milan for major local media and influencers.

The company highlighted high-efficiency AI appliances tailored to energy-conscious European consumers, along with SmartThings-based features such as “AI Energy Saving Mode.”

Samsung showcased a range of laundry products that meet Europe’s energy-efficiency Grade A standard. The Bespoke AI Washer cuts energy use by an additional 65% beyond the Grade A threshold and includes “AI Custom Wash+,” which detects load weight, fabric type and soil level to run an optimized cycle automatically.

The Bespoke AI Dryer and the all-in-one washer-dryer Bespoke AI Combo also achieved Grade A energy efficiency. When connected to SmartThings and run in “AI Energy Saving Mode,” the Bespoke AI Washer can reduce energy use by up to an additional 70% and the Bespoke AI Dryer by up to an additional 20%. The Bespoke AI Combo can cut energy use by up to an additional 60% for washing and up to an additional 30% for drying.

Samsung also presented built-in kitchen appliances designed to fit European living spaces while maintaining performance. The event introduced a new hood-integrated induction cooktop rated at Europe’s “A+” energy-efficiency grade. With a hood built into the center of the cooktop, it is designed to remove smoke and odors generated during cooking.

Also on display, the Bespoke AI Dishwasher reduces energy use by an additional 20% compared with Europe’s Grade A benchmark and features a built-in design intended to blend into kitchen spaces.

The Bespoke AI Refrigerator 1-Door uses “Space Max” technology to provide 387 liters of interior capacity while keeping a compact exterior, and includes an “Auto Open Door” function that opens with a touch. It also uses metal materials to help retain cold air and includes an “AI Precise Cooling” function that analyzes usage patterns to limit temperature increases inside the refrigerator.

A built-in top-refrigerator, bottom-freezer (BMF) model also uses Space Max technology to offer up to 298 liters of capacity. When connected to SmartThings and used in “AI Energy Saving Mode,” it can reduce energy use by up to 15%.

Samsung also displayed the Bespoke AI Family Hub refrigerator, featuring a 21.5-inch touchscreen and an internal camera-based “AI Vision” function that recognizes items being added and removed in real time. With “AI Energy Saving Mode” enabled through SmartThings, it can reduce energy use by up to 10%.

“Samsung Electronics will actively target the European market by strengthening our lineup of high-efficiency built-in AI appliances tailored to the European lifestyle,” said Moon Jong-seung, a vice president in Samsung’s DA Business Division.