According to the financial industry on Wednesday, Kyobo Lifeplanet has posted a cumulative net loss of 219.2 billion won from its 2013 launch through last year, after piling up annual losses of more than 10 billion won.
Kyobo Life Chairman Shin Chang-jae in 2020 gave his second son, Shin Joong-hyun, the key task of leading Lifeplanet’s digital business.
While the unit’s weak results cannot be attributed solely to Shin, critics note that Lifeplanet sells policies only through online channels without agents, making digital strategy central to performance. From product planning and marketing to conversion-rate management, user experience design and data-driven risk management, the business runs on a digital platform, leaving the executive overseeing it difficult to separate from accountability.
Growth indicators also weakened. Lifeplanet’s new policy sales totaled 1.4086 trillion won last year, down 9.7% from 1.5606 trillion won a year earlier. Among 22 life insurers, only Chubb Life Insurance Korea, which focuses on dental coverage, recorded a smaller amount at 312.9 billion won. As of the end of last year, Lifeplanet’s cumulative in-force policies stood at 7.7347 trillion won, just 0.3% of the combined total of 2,308 trillion won for the 22 companies.
Against that backdrop, Kyobo Life has faced criticism for injecting billions of won into what some described as a bottomless pit. Industry watchers say early losses can be unavoidable for digital insurance, but more than a decade of accumulated losses and a recent trend of widening deficits are hard to dismiss as routine growing pains.
An official in the life insurance industry said, “Internet insurance can be seen as an investment for the future, but with losses expanding, management will need to make important decisions.”
Shin moved to SBI Savings Bank without closing out a turnaround at Lifeplanet. He will remain at Lifeplanet as an adviser and lead the synergy team under a newly created management strategy division at SBI Savings Bank. A plan to appoint him as one of the bank’s co-CEOs was reportedly considered, but he ultimately took a team leader-level role.
SBI Savings Bank is seen as a key pillar in Kyobo Life’s strategy to broaden its portfolio and transition to a financial holding company, combining lending-based businesses with digital finance capabilities to complement insurance-heavy earnings. Some in the industry interpret Shin’s placement in another major post as also reflecting succession considerations.
A business group official said, “Kyobo Life will use SBI Savings Bank as a foothold to lay out its plan for a transition to a financial holding company,” adding that moving an owner’s child who did not deliver results at a previous affiliate to a core unit appears to go beyond management training and take succession into account."
* This article has been translated by AI.
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