The promotion begins online on April 23, with offline stores rolling it out sequentially starting April 24. It is designed as an integrated campaign spanning both online and in-store channels.
A summer-focused discount applies to all items, offering a 1+1 deal equivalent to 50% off. Product assortments and how the promotion is run may vary by channel.
The fashion industry has been expanding large seasonal-transition sales and strategies that link online and offline purchasing. Ahead of summer, demand has been rising for basics such as T-shirts and shorts.
Hang Ten, a casual brand rooted in surf culture, emphasizes comfort and practicality and is purchased by a wide range of age groups. For this event, it strengthened its short-sleeve T-shirt lineup, including styles with shirring details and graphic-focused designs.
Layered-style short-sleeve T-shirts, which can be used across a range of outfits, have also seen steady demand on fashion platforms, the company said.
Hang Ten Teens is built around products aimed primarily at teenagers. It is highlighting warm-weather items intended for everyday wear, including Bermuda denim pants and seersucker shirts.
Additional benefits are offered for online shoppers, including coupon packs for members, extra discounts on select items, and a fixed-amount discount coupon for first-time buyers. The company is also running an event that provides a mobile gift certificate to customers who write a review after purchase.
The brand said it assembled the promotion around basic items frequently worn in summer. Details are available on the official online mall and at stores nationwide.
* This article has been translated by AI.
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