Cleansing oils are widely used as a first-step wash to dissolve makeup and sebum, but they have often been treated as separate from moisturizing or barrier care. Yuripibu said it updated the formula to focus on protecting and hydrating skin during cleansing.
The renewed product applies fermentation-derived ingredients, including bifida ferment lysate. The ingredient is widely used in cosmetics and is known for helping with skin hydration and maintaining the skin barrier. The formula also blends lactococcus ferment and lactobacillus ferment filtrate. Fermented ingredients are used in the cosmetics industry as materials that can help retain moisture while reducing irritation.
The product also contains plant-based oils. Ingredients such as soybean oil, rosehip oil, macadamia seed oil, jojoba seed oil and squalane are commonly used in cleansing oils to help soften and moisturize skin. Oil-based formulas are often used for first-step cleansing because they effectively dissolve oil-soluble residue and makeup.
Yuripibu said it improved emulsification speed — the process in which cleansing oil meets water and turns milky to rinse away residue. Faster emulsification can shorten cleansing time and reduce friction on the skin. The company said it adjusted the feel of the product after feedback that the previous version could leave a lingering residue.
The scent and texture were also changed. The company applied a yuzu fragrance and an essence-type texture to enhance the sensory experience during washing, reflecting a broader market trend that emphasizes user experience as well as function.
Within the lineup, the brand maintained functional distinctions. While “Grante Daily Cleansing Oil” focuses on sebum care and a lighter feel, the Bifida Deep Cleansing Oil emphasizes makeup removal and hydration. In general, consumers with dry skin tend to prefer moisture-focused products, while those with oily or combination skin often favor lighter textures.
Industry observers have long stressed the need to minimize irritation during cleansing. Excessive cleansing can damage the skin barrier, making the balance between cleansing power and hydration a key competitive factor. As a result, companies have continued developing cleansing products that combine fermented ingredients and plant-based oils.
Yuripibu said it will run a “Family Month” promotion on Naver Smart Store from April 30 to May 11, offering set packages that include its cleansing oil products.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.