Honda Korea will end its automobile business in South Korea about 23 years after entering the market, shifting its focus to motorcycles. The company plans to stop car sales by the end of 2026.
CEO Lee Ji-hong announced the plan at a news conference on the 23rd at COEX in Seoul’s Gangnam district. “It was decided yesterday,” Lee said, adding that the company “will end its automobile sales business in Korea as of the end of 2026.”
Honda Korea entered South Korea with its motorcycle business in 2001 and began selling cars in 2004. It later became the first brand in the imported-car market to join the “10,000-unit club,” but has struggled in recent years.
The company said it made the decision to reflect changes in the local market and to maintain mid- to long-term competitiveness by concentrating management support on more core areas.
Honda Korea said it will continue to strengthen motorcycles as its key business. From April last year through March this year, it sold about 43,000 motorcycles, accounting for about 40% of the market. The company also said it will continue after-sales operations, including maintenance service, parts supply and warranty support.
Unwinding ties with local dealers remains a key task. Lee said he had just held a briefing that included discussions with dealers for an hour before the news conference. “With trust, we want to work to part on good terms,” he said, adding that the company will begin addressing issues that need to be resolved starting next week.
* This article has been translated by AI.
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