Samsung to Hold Galaxy S26 Family Festa Promotion for May

Samsung Electronics said on the 24th it will run a “Galaxy S26 Family Festa” promotion ahead of May, widely observed in South Korea as Family Month.

For purchases of the Galaxy S26 series through May 10, all buyers will receive a 50,000-won discount coupon for game items usable in the Galaxy Store, the company said.

Samsung said customers who buy the Galaxy S26 series on Samsung.com with a Samsung Card and join the “New Galaxy AI Subscription Club” will also be eligible for up to 55,000 won in additional cashback.

The company is also expanding hands-on marketing. From the 24th through May 5, Samsung Electronics will operate a pop-up store for the popular RPG “Honkai: Star Rail” at Samsung Store Hongdae.

The pop-up is designed as a game experience zone using the Galaxy S26 series, targeting family visitors with children and people in their teens, 20s and 30s, Samsung said. Visitors can take part in events and stamp missions in a space decorated with in-game settings and characters.

During the pop-up period, Samsung said it will sell 2,000 limited sets of the “Galaxy S26 Ultra Kyrene Accessory Edition,” featuring in-game characters and including a magnet case, an acrylic music box and a smartphone stand.

“We prepared a range of promotions that families can enjoy together for Family Month,” said Jeong Ho-jin, a vice president at Samsung Electronics’ Korea business. “We hope customers will enjoy not only the strong performance of the Galaxy S26 series, but also the additional purchase benefits.”