Hyundai Green Food, the food company of Hyundai Department Store Group, said April 26 it will open the Texas Roadhouse Jamsil main store on April 28 in Bangi-dong, Songpa-gu, Seoul.
Texas Roadhouse is a steak brand founded in 1993 in Indiana. It operates more than 800 locations across 11 countries, including the United States, Mexico and Taiwan. In South Korea, Hyundai Green Food opened the first store in 2020 at Hyundai Premium Outlets Space One in Namyangju and now runs six locations, including stores in Songdo and Gimpo and outlets at Hyundai Department Store’s Jungdong and Pangyo branches and The Hyundai Daegu.
The Jamsil main store is the brand’s first flagship in Seoul’s core retail district. The restaurant spans about 505 square meters (153 pyeong) with 200 seats. Hours will run from 11 a.m. to 10 p.m., one hour longer than existing stores, the company said, citing heavy foot traffic in the area.
The chain has built competitiveness around offering Choice-grade steaks at reasonable prices. Stores also feature an in-house meat room and professional meat cutters so customers can see and select cuts and weights before ordering.
Lee Jong-pil, executive director and head of Hyundai Green Food’s dining-out business division, said the Jamsil opening is the company’s first flagship-style store in a key Seoul commercial area. He said the launch will help promote the brand and further strengthen Hyundai Green Food’s competitiveness in the dining business.
* This article has been translated by AI.
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