LG Uplus has released two brand videos built around real customer ideas submitted through its customer-participation service, Simple Lab: “Your Story Arrived at U+” and the follow-up, “A Daughter’s Unfamiliar Voice.”
The company rolled out the videos sequentially on April 26 through its official YouTube channel and social media platforms, including its newsroom. Simple Lab allows customers to submit inconveniences they experience while using telecom services, as well as suggestions for improvement. The feature was added to the integrated app “U+one” in November last year, and about 10,000 ideas have been received so far.
The videos highlight everyday requests drawn from customer stories, including: an office worker asking for automatic summaries of call content; a child seeking to protect parents from voice-phishing scams; a parent wanting easier tools to manage a child’s first smartphone; and customers asking to understand complex rate plans at a glance.
Customers can submit ideas under two tracks: a monthly theme and an open topic. LG Uplus said it reviews ideas that receive strong support first, then shares with customers whether they will be reflected in services and how work is progressing.
The company said it plans to expand a people-centered brand narrative through a “Voice Series,” starting with this content.
Jang Jun-young, executive director and head of LG Uplus’ marketing group, said Simple Lab is a communication channel for putting the company’s customer-focused philosophy, “Simply. U+,” into practice. He said the company will continue to deliver changes customers can feel, from telecom basics to innovative customer experiences.
* This article has been translated by AI.
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