Favey made the remarks April 24 at a briefing with the Korea Automobile Journalists Association on the sidelines of the Beijing Motor Show (Auto China 2026), signaling that Peugeot is open to bringing its large concept cars to South Korea.
Peugeot unveiled two large concept vehicles at the show, including one about 8.2 meters (about 26.9 feet) long. The Concept 6 is a sedan and the Concept 8 is a sport utility vehicle. The display underscored Peugeot's push to expand beyond its small-car image into larger models.
"The concept cars we revealed today were built with the future in mind," Favey said. "The Korean market has high barriers to entry, but if there is an opportunity, we want to enter."
He also raised the possibility of electrified versions. Working with its local partner in China, Dongfeng, Peugeot plans to broaden its powertrain offerings, including electric vehicles, plug-in hybrids and mild hybrids. "These two concept cars can meet the needs of different markets," he said, adding that Peugeot will also introduce two additional EVs.
He said the biggest takeaway from the exhibition was "diversity," while noting that some uniformity was also visible. He said Peugeot aims to stand out with French-based design and an "e-DNA" sensibility.
Favey also detailed Peugeot's approach to China, saying the brand will keep "the joy of driving" as a core value while pursuing electrification and differentiated design and technology. "In China, new energy vehicles already account for 64%, so it is important to respond to local customer expectations," he said.
He added that Peugeot wants to differentiate itself in design, suspension and driving feel, and will pursue competitiveness by combining smart-solution technology with design.
* This article has been translated by AI.
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