The company said Sunday that it met with officials from Chenzhou’s culture and tourism authorities and the city government from April 22-24 to discuss ways to expand tourism exchanges. At a ceremony on April 23, Modetour was formally appointed and signed a strategic cooperation agreement with the Chenzhou Culture Investment Tourism Group, a leading local state-owned enterprise that operates major attractions including Mangshan and Bichon Mountain.
Attendees included Lee Woo-yeon, head of product planning at Modetour; Song Heon-taek, head of the company’s China business division; and Li Hui, director of Chenzhou’s culture and media bureau. Modetour said site inspections helped it secure preferential access to local tourism facilities and set directions for developing products linking key attractions.
Interest among South Korean travelers has also risen sharply, the company said. Modetour’s figures show April bookings for Chenzhou package tours jumped 470% from the same period last year, the fastest growth among China destinations.
Modetour said it has upgraded its flagship product, the “[Modetour Signature] Chenzhou 5 Days,” by combining Korean Air flights with high-speed rail to cut travel time. The itinerary includes five-star hotels throughout and is sold as no-tipping, no-optional-tours and no-shopping. Stops include the Mangshan scenic area, Xiaodongjiang, Gaoyiling and Dusol Cave, described by the company as the world’s only lake island cave formed 300 million years ago.
“Chenzhou’s outstanding natural and cultural tourism resources can now be introduced in earnest to travelers in Korea,” Lee said. “Through close cooperation with local partners, we will improve product quality and help create new demand in the China travel market.”
* This article has been translated by AI.
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