◆ Targeting longer stays beyond single-property limits
Kensington Hotels & Resorts said Sunday it is selling an upgraded “Gangwon Flex” package, connecting three Gangwon-area properties — Kensington Hotel Seorak and Kensington Resort Seorak Valley and Seorak Beach — through June 30.
The package is designed around the geographic advantage of Seoraksan and the East Sea coast, with the properties located within about a 20-minute drive. The company said the goal is to link local hubs to move beyond the limits of staying at a single resort and to build a virtuous cycle for longer-term stays.
Gangwon Flex, first introduced last year, ranked No. 1 in sales among the company’s packages. This year, Kensington said it expanded the range of shared benefits between properties and strengthened special room-rate discounts to match the long-stay trend.
◆ Bigger savings for longer stays; cross-property access highlighted
To ease travelers’ 부담 amid high prices, the company applies tiered room rates so benefits increase for longer stays, such as two nights or three nights and more.
Kensington said the package’s key feature is a cross-property access system. Regardless of where guests stay, they can use a dedicated coupon provided at check-in to use major facilities at all three properties. Benefits include breakfast buffet for two, two welcome drinks, a 10% discount at on-site outlets, two packs for an Animal Farm feeding experience (Seorak Valley), an ocean sauna for two (Seorak Beach), and a free parking pass at Kensington Hotel Seorak when visiting Gwongeumseong at Seoraksan.
A Kensington Hotels & Resorts official said Gangwon Flex “goes beyond a simple lodging product” by organically connecting local infrastructure to maximize the value of guests’ stays, adding that the company will continue to closely analyze travel patterns and offer more refined, customized content.
* This article has been translated by AI.
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