Lotte Home Shopping Opens AIGLE Flagship Store at Seoul’s Lotte World Mall

Lotte Home Shopping is stepping up its push into offline retail by opening a series of permanent stores for French outdoor brand AIGLE in key shopping districts in Seoul.
 
The company said Monday it opened an AIGLE permanent store on April 24 at Lotte World Mall in Jamsil.
 
The store is the first in South Korea to apply AIGLE’s “Rubber Forest” concept, inspired by the brand’s signature rubber material and designed to reflect its nature-friendly philosophy.
 
It is also debuting AIGLE’s 2026 spring-summer “Solar Pack” line, aimed at summer demand with enhanced UV-protection features. The lineup includes functional windbreakers, T-shirts and pants, as well as more than 20 types of the brand’s signature rain boots.
 
To mark the opening, customers who spend 500,000 won or more will receive a limited-edition bag made in collaboration with global accessories brand Topologie, the company said.
 
Lotte Home Shopping has been developing a new business focused on securing distribution rights for promising overseas fashion brands and selling them in South Korea as part of its effort to build future growth engines. After signing a distribution-rights agreement with AIGLE in 2024, it ran pop-up stores in major fashion hubs including Apgujeong and Hannam-dong to build brand awareness.
 
It opened an official online mall in March last year to expand its digital presence. Starting this year, it plans to open large permanent stores in prime districts to complete an omnichannel network spanning online and offline sales. The company said it plans to open another store next month near Dosan Park in Seoul’s Gangnam district.
 
“We plan to continue expanding AIGLE permanent stores in key commercial districts such as Jamsil Lotte World Mall and Dosan Park,” said Lee Sang-yong, head of Lotte Home Shopping’s Growth Business Division. “We will further strengthen our position as a distribution platform that successfully establishes global fashion brands.”