Hanssem said viewers responded to the company’s detailed consultations and professional design work. The company said the program showed its approach goes beyond arranging furniture to planning a living space around a customer’s overall lifestyle.
According to Hanssem on 27일, the April 3 broadcast showed cast members visiting “Hanssem Flagship Nonhyeon,” located in Seoul’s Nonhyeon-dong furniture district, to seek help with interior design decisions. In the episode, a Hanssem remodeling specialist proposed interior references that reflected a cast member’s preference for a nature-friendly style.
The Nonhyeon flagship store is positioned as a “total living solution” space that brings together Hanssem’s 56-year brand philosophy, offering services from furniture to remodeling in one place. Its remodeling section is a library-style showroom where visitors can view a range of kitchens, storage solutions, bathrooms and building materials, and combine materials and run simulations to plan customized interiors. The store also includes a dedicated “Kitchenbach” area showcasing Hanssem’s premium kitchen line.
The April 17 broadcast showed cast members reviewing design proposals at a Jeju Rehouse store. Hanssem said remodeling older homes on Jeju can require advanced expertise because of variables such as the island’s humid climate and aging structures. A Hanssem remodeling specialist with extensive local project experience analyzed the environment and the home’s structure and presented a plan reflecting the cast member’s wish list.
Hanssem said it is also pushing digital changes aimed at making customer communication smoother and more transparent. As part of that effort, the company said it partnered with Salesforce, described as the world’s No. 1 CRM company, to introduce a new sales management system that digitizes the process from interior consultations through construction.
Hanssem said the system integrates customer consultation histories and on-site data that had previously been managed separately, allowing the full process — consultation, measurement, estimates and construction — to be visualized in real time.
A Hanssem official said the company’s offline stores are designed so customers can experience its housing values “with all five senses.” The official added that, as shown in the program’s renovation transformation, Hanssem hopes more customers nationwide will be able to realize their own dream homes through its consultation and design services.
* This article has been translated by AI.
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