Daesang Chungjungone runs '30th anniversary' brand booth at Seoul Spring Festival
Daesang’s Chungjungone brand is taking part in the “2026 Seoul Spring Festival” to expand consumer engagement, the company said Sunday.
The city-center culture and tourism festival is co-hosted by the Seoul Metropolitan Government and the Seoul Tourism Organization. It began on April 10 and runs through May 5 along the Han River. About 820,000 people attended last year, including about 22% foreign tourists.
Chungjungone is operating a brand booth at Yeouido Hangang Park in two phases: April 24-26 and May 1-5. The booth offers tastings and event-based activities aimed at direct interaction with domestic and overseas visitors.
The booth is built around the brand’s 30th anniversary campaign message, “Today We Wanted.” It features a “30th anniversary emblem” using Chungjungone’s signature colors and shapes, alongside key products, the company said.
On-site programs focus on low-sugar and low-calorie items. After completing participation steps via QR code, visitors can sample “Low-Sugar Hongcho” and choose products such as “Kongdam Baekmyeon Bibim Guksu” and “Grainbow Tuna & Crab.” A social media verification event also offers a roulette-style giveaway of items including low-sugar ketchup, pork cutlet sauce and oyster sauce.
About 6,500 people visited during the first three-day run, April 24-26, the company said. It expects additional traffic during the May holiday period.
Woongjin Foods to hold 50th anniversary online appreciation sale
Woongjin Foods said it will launch a large-scale discount event to mark its 50th anniversary and thank customers.
The company said the “50th Anniversary Appreciation Sale” will run from Sunday through May 24 on its Naver Brand Store, offering discounts of up to 56% across a broad lineup, from long-running brands to newer products reflecting recent trends.
It will sell 24-count, two-item selection sets bundling products such as The Victoria sparkling water and tea drinks including Haneulbori, Achimhaetsal and Chorokmaesil, aiming to improve shopping convenience through curated packages, the company said.
A separate special package will focus on newer items, combining products such as “Jayeoneun The Dried Peach,” “Teazle Zero Peach Oolong Tea,” and fresh-brew green tea and hojicha, using the same selection format. All packages include a scratch coupon for additional benefits.
A consumer event, titled “Our 50 Years, Your Story,” will invite customers to share brand-related experiences in comments. Winners will be selected by drawing to receive new products or discount coupons.
On the first day, Woongjin Foods will also run a live commerce broadcast at 10 a.m. tied to Naver Brand Day, offering extra benefits on top of the discounts.
“We prepared this event to repay the support customers have shown over the past 50 years,” a Woongjin Foods official said. “We will continue to expand customer touchpoints through various promotions.”
KGC JungKwanJang unveils new Everytime campaign with actor Park Bo-gum
KGC said Sunday it has released a new advertising campaign for Everytime featuring actor Park Bo-gum as the model.
The campaign promotes a daily health routine for moments when people need energy. In the ads, Park is shown managing his health with Everytime whenever he feels low on energy, emphasizing steady, everyday habits rather than a one-time boost.
The campaign includes three spots — an office worker version, a baseball cheering version and a combined version — portraying relatable situations when energy dips. KGC said the ads highlight Everytime’s differentiated value, framed as clearing fatigue and replenishing energy based on the scientific functionality of red ginseng.
JungKwanJang’s Everytime, launched in 2012, has recorded cumulative sales of 2 trillion won, KGC said. It has exported more than 7 million units to 22 countries and has expanded formats including sticks, ampoules and films, along with product lines ranging from the premium “Limited” to the milder “Soft” and fruit-flavored “Flavor.”
To mark the ad launch and Family Month, KGC Korea Ginseng Corp. said it will run promotions through May 16 at JungKwanJang franchise stores nationwide, department stores, Jung Mall and Naver Store. Major products including “Everytime Original” and “Film” will be sold at discounts of at least 10%. New customers who visit stores and sign up for Members during the period will receive an “Everytime Energy Pack” (three-day trial) worth 10,000 won, the company said.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.