Samsung Electronics said on the 28th it will launch a new 32-inch glasses-free 3D display called “Spatial Signage.”
The next-generation display uses Samsung’s proprietary “3D Plate” technology to create a three-dimensional effect without dedicated 3D glasses, making images appear to have depth as if there were space inside the screen.
Samsung expanded the lineup after introducing an 85-inch model earlier this year, adding the 32-inch version to boost visibility for smaller products on display.
The existing 85-inch model offers 4K UHD resolution and a screen about 190 centimeters tall, designed to deliver an immersive experience, such as viewing a runway show at a glance.
The 32-inch model uses FHD resolution and a 9:16 aspect ratio, enabling realistic 360-degree rotating video that shows products such as shoes and jewelry from the front, sides and back.
Despite a slim 49.4-millimeter profile, it delivers a sense of depth and can provide a lifelike viewing experience without physically displaying the product, the company said.
Weighing 8.5 kilograms, it is lighter than box-shaped hologram-style 3D displays and is designed for easier installation in tight spaces, including on store shelves, Samsung said.
Samsung’s commercial-display software, Samsung VXT, supports remote device management, real-time monitoring, and simpler content creation and operations. The company said it has added a range of new features to VXT to improve usability and operating efficiency across Samsung signage products, including Spatial Signage.
A newly added “AI Studio” app allows users to create video content for signage using a single photo, Samsung said.
Kim Hyeong-jae, a vice president in Samsung Electronics’ Visual Display Business, said the 32-inch Spatial Signage is designed to deliver an immersive 3D experience in places where large signage is difficult to install.
“By building an integrated digital signage ecosystem that combines innovative display products and solutions, we will provide customers with optimal commercial displays,” Kim said.
* This article has been translated by AI.
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