First launched in 1986, the Grandeur has introduced new designs and technologies across generations and has led South Korea’s premium sedan market, Hyundai said.
The newly revealed model is a facelift of the seventh-generation Grandeur, arriving about 3 years and 5 months after the current version was launched in November 2022.
Hyundai said the exterior carries over the existing model’s dynamic, upscale character while refining details for more balanced proportions. The front features a longer hood, a more pronounced “shark nose” shape and a new mesh-pattern radiator grille.
A slimmer, longer bezel-less seamless horizon lamp is intended to sharpen the futuristic look. A newly applied side repeater on the front fender is designed to visually connect the line running from the front to the rear.
Overall length increases by 15 millimeters to 5,050 millimeters, Hyundai said, to create a dynamic yet balanced side profile.
At the rear, thinner combination lamps and hidden turn-signal lamps integrated into the upper garnish are meant to reinforce a high-tech, seamless identity. Hyundai also applied a wing-type garnish to the lower bumper and expanded black trim that wraps wider across the lower body to emphasize a sportier feel.
A new exterior color, “Artisanal Burgundy” in pearl and matte finishes, was inspired by traditional lacquerware, the company said.
Inside, Hyundai said it retained the Grandeur’s “premium lounge” concept while expanding the sense of space. The model adopts Hyundai’s first next-generation infotainment system based on the Android Automotive operating system, called “Pleos Connect,” displayed on a 17-inch center screen. Physical buttons for key functions are placed below the screen to reduce driver distraction, the company said.
Hyundai also said it added power air vents for the first time, allowing integrated control of airflow and direction through the display while concealing the outlets to enhance a premium look.
Door trims use a “couch pattern” intended to improve comfort, with indirect lighting to reinforce the lounge atmosphere. Hyundai said it also applied, for the first time, a film that electrically adjusts transparency between clear and opaque states.
Hyundai said it is running an “Early Pass” notification event on its official website through next month 13 to provide customers with detailed product information, the official launch schedule, and details on displays and test-drive vehicles. Among customers who sign up and later take delivery, the company said it will hold a drawing to award prizes including Bose SoundLink Home Bluetooth speakers (50 winners) and 50,000-won fuel gift certificates (100 winners).
“The New Grandeur is a model newly introduced with new specifications applied across the product and details refined with precision to achieve new-car-level completeness,” a Hyundai official said. The official added that, as a flagship sedan combining “bold sculptural beauty” with a comfortable lounge feel, it will offer “a higher level of mobility experience” for customers seeking a premium vehicle.
* This article has been translated by AI.
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