The campaign will run through Aug. 2, about three months, and will feature Zanmang Loopy redesigned to match the aquarium theme. Visitors will see SEA LIFE-exclusive displays including 'Mermaid Zanmang Loopy' and 'Fish Zanmang Loopy' placed along visitor routes and in themed zones. The Rainbow Lounge zone will include a photo spot using Little Mermaid-style props.
The aquarium also added hands-on events. Visitors who buy Zanmang Loopy photo cards or postcards can join a stamp rally and receive a campaign-limited sticker after completing missions. Standees inside the venue will be paired with point 안내 boards that explain nearby marine life in a playful way, the aquarium said.
On-site perks and limited goods will also be offered. During the campaign, visitors can scan QR codes on in-venue installations to download six limited-edition smartphone wallpapers for free. Limited 'mermaid concept' items — including plush dolls, key rings and random badges — will be sold only during the campaign period.
SEA LIFE COEX Aquarium said it will also sell discounted packages that combine admission tickets and goods exclusively through its official website and Naver Reservation.
An aquarium official said the campaign is designed to add a new experience to the venue's marine-life exhibits by letting visitors connect with a popular character and make special memories. The official said it will give Zanmang Loopy fans nationwide a chance to enjoy the exhibition, merchandise and events in one place.
* This article has been translated by AI.
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